Earlier this morning I got a message about the way I deliver my content on skype. Which is usually video or audio these days. So this was in direct response to yesterday’s email that included another free training video on what to do immediately after you create a product so that it will sell for years to come and not the typical 3 weeks like most… You can find it here
Funny thing… I actually got a few emails this week stating something similar.
But the BIG question is… where do YOU stand?
So as not to alter the conversation in any way, I will just quote it word for word and you can tell me what you think by replying.
TAKEN DIRECTLY FROM THE SKYPE GROUP (If you are not already a member you can go here to join http://coachlikes.com/skype):
From Pat: “Coach, I got your email today about the problem doing the video, I guess the first time doing it (or returning after a long break) is likely to be more of a learning curve than getting it perfect. I can see now why you do audio, for the speed, but unfortunately I end up rarely listening to any of your recordings as I just don’t have the time available to do so. If they were concise recordings I would – or if they had a written overview about the content. The content of a 10 minute audio if written can be scanned within seconds to determine if it is relevant to oneself I tried to make sense of the auto-translate the other day, but it will be a while before they actually work I think  I appreciate all you do and offer, just wanted to give feedback on this, as I may not be the only one finding the same . . . on the other hand, maybe I’m on my own here :O “
Reply from Art K:”Pat. I’m with you. Especially when it may be a course. short, well labeled videos or even videos that are bookmarked can work. Mtter of fact, I download every vid I may watch so I can do it at 2X speed. I prefer written with table of contents as well, so I can always reference something IMMEDIATELY and not find that 30 second spot in a video. Agreed too, Never listen to audio.”
My reply: ;( I hear you. I truly do. Before I came to warrior forum I EXCLUSIVELY did written content. Then I started getting similar messages saying they wish they had a video because they learn better visually.
But know.. you are NOT the first person to tell me they never watch my videos or listen to my audios because they don’t have time. They want to just scan some text and move on. I get it. Everyone is busy and just wants the cliff notes. lol
The thing is, this year I made a plan to product more content. At least 3+ times a week. So the time it takes me to outline talking points and create a 10 min audio = 15 mins max!
The time it takes me to outline the exact same content, write it out, edit, organize, polish and publish… sometimes 3 hours. (a ten min audio is usually about 1300 words for me on average).
So between the thousands of other things pulling at me each and every day, it is either an audio that conveys the exact same message 3 times a week, or something written once every 2 weeks.
Either way… I never please everyone. But alas… I still try. I will work on mixing in more written content, or putting a summary of bullet points under the audio or video.
The good news is, another thing on my to-do list is converting ALL my audios/video trainings into pdf’s or ebooks so that I can do just that. I literally just published the first of the series thi am. TSRW 1.0 Is now an ebook. (in its early stages)
http://www.amazon.com/dp/B00V2ZP41W (party time emoticon)”
So what do you think?
Audio and Video the way to go? Written only? Try to please everyone and do all of the above for every piece of content I put out (current daunting task I am trying to actually do)? What works for you?
Would love to know your thoughts so I can do my best to give you more of what you want.
P. James “with your best interests” Holland
Coach Comeback
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http://coachcomeback.com/video-vs-written-content-a-heated-skype-debate-where-do-you-stand/
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